Tag: presentation
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Market segmentation
Market segmentation according to Age Socio-economic groupings Location Sex Importance of segmentation By the process of segmenting people with similar needs, wants or tastes are formed into a group The company can market its products more efficiently after the segmentation has been done Selection and justification of a method of segmentation
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Factors influencing market research
Factors that influence accuracy of market research The attitudes of the people questioned Money Kind of questions (simple or difficult) Number of people being questioned
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How to conduct market research?
How market research can be carried out Interview Questionnaire Giving the people samples Observation