Tag: presentation

  • Market segmentation

    Market segmentation according to Age Socio-economic groupings Location Sex   Importance of segmentation By the process of segmenting people with similar needs, wants or tastes are formed into a group The company can market its products more efficiently after the segmentation has been done Selection and justification of a method of segmentation

  • Presentation of market research

    Presentation and use of results There are many ways to show the results of market research: Pie chart Bar chart Line graph Pictogram

  • Factors influencing market research

    Factors that influence accuracy of market research The attitudes of the people questioned Money Kind of questions (simple or difficult) Number of people being questioned

  • How to conduct market research?

    How market research can be carried out Interview Questionnaire Giving the people samples Observation