Tag: marketing
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4ps marketing mix
What is Product in the marketing mix? A good or service being sold by the company What is Price in the marketing mix? The price charged by the business for the good or service What is Place in the marketing mix? The different places where the product or service will be available for…
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Marketing mix
Marketing mix Product Price Place Promotion
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Mass marketing-Niche marketing
Mass marketing Selling the products and services to the entire population. There is no segmentation done in mass marketing Niche marketing Selling the products and services to a small group of people There is segmentation done in niche marketing
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Market segmentation
Market segmentation according to Age Socio-economic groupings Location Sex Importance of segmentation By the process of segmenting people with similar needs, wants or tastes are formed into a group The company can market its products more efficiently after the segmentation has been done Selection and justification of a method of segmentation