Category: Business Studies

  • Secondary research

    Secondary research Secondary research is a research conducted by using information of already published data Eg. Newspapers   Advantages and disadvantages of secondary research Advantages of secondary research Costs less money Disadvantages of secondary research Data might be outdated

  • Primary research

    Primary research Primary research is a data conducted first hand or personally The information is generated by personally without referring to previous sources, often referred to as fresh information Eg. Interviews   Advantages and disadvantages of Primary research Advantages of primary research New and updated information generated Very low chances of error Disadvantages of primary…

  • What is market research?

    Market research to business Marketing department conducts the market research The following questions are answered in the market research What the consumer wants? At what price does he/she wants it? At what place would it be sold?

  • Market orientation

    Market oriented business There is a market research conducted to find out whether people need or want the product If a demand exists then the product is made E.g Businesses making changes in existing products and services

  • The role of marketing

    Role of marketing Marketing is all efforts made from the development of  a product to the sale of product Marketing identifies the needs and wants of customer Marketing department conducts market research Marketing department develops the product

  • Sources of fund

    Determining appropriate sources of funds Several factors are to be considered: The required money Gearing ratio Purpose of the fund Size of the business   Determining appropriate sources of funds   The required money If a large amount of money is required the business will opt for long term loan and equity rather than overdraft…

  • Debt capital compared to owner’s fund

    Impact of debt capital compared to owners fund In debt capital the following happens The ownership does not change The money has to be returned Interest has to be paid to the lenders

  • External sources of funds

    External sources of funds Loan Debentures Shares Overdraft

  • Internal sources of funds

    Internal sources of funds Retained profits Borrow from friends and family Investment by the owner Selling assets

  • Short term Capital and Long term Capital

    Difference between short term and long term capital needs Short term needs are mostly concerned with less than 3 years Long term needs are mostly concerned with more than 3 years