Factors in PEST analysis



PEST stands for

Political

Economic

Social

Technological

 

Political

Political and legal factors affecting organization:

  • Health and safety regulation
  • Data protection
  • Tax law
  • Legal framework
  • Policies and Bylaws
  • Political parties
  • Form of government

Economic

Economic factors affecting organization:

  • Inflation
  • Interest rates
  • Taxes
  • Government spending
  • GDP
  • Trade policy
  • Business cycle

Social

Social factors affecting organization:

  • Employment
  • Wealth
  • Growth
  • Age
  • Ethnicity
  • Social structure

Technological

Technological factors affecting organization:

  • Production capacity
  • How the products are produced
  • Means and extent of communication
  • Firms are managed
  • Costs
  • Efficiency

 






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