Primary research



Primary research

Primary research is a data conducted first hand or personally

The information is generated by personally without referring to previous sources, often referred to as fresh information

Eg.

Interviews

 

Advantages and disadvantages of Primary research

Advantages of primary research

  • New and updated information generated
  • Very low chances of error

Disadvantages of primary research

  • Very expensive
  • Some people might not answer seriously





Rating 3.00 out of 5


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